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Donald Trump, real estate mogul, reality television star and author, estimates his net worth at $7 billion in a forthcoming book. Forbes magazine reported Trump's net worth in the amount of about $2.9 billion, a figure billions less than Trump. With much of the $4 billion-plus discrepancy lies with something Trump calls "brand value," in the financial detail revealed in the most recent publication, Time to Get Tough, due out December 5.
Trump lists holdings including $1.37 billion in New York City commercial properties, $1.22 billion in club facilities and related real estate. Liabilities include some $374 million in loans and mortgages. At $3 billion, his biggest asset by far is Brand Value, which according to a note, has been established by Predictiv, the highly respected brand valuation company which measures the financial impact of intangibles such as brand, strategy execution, innovation and post-merger integration.
In a recent review of Trump's finances, Forbes conceded that -yes- Trump remains adamant that Forbes is underestimating his brand value which they put at $200 million. Forbes reported Trump's response as: You're ridiculous.
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